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経済産業省皮革関連補助事業の予算を使わせていただいて企画制作しました。
エコレザーの普及と認知活動を消費者向けに行う目的でしたので、幅広い活動と誠実な仕事ぶりで人気の高いタレントの江口ともみさんに進行役をお願いしました。

前年度、東京ミッドタウン(六本木)でのエコレザー展をお手伝いいただいたディースタンス社に取り回しをお願いし、靴メーカーシャミオール社の大沢専務(現社長)とバッグ製造卸のけいしん平野屋平野社長とのコラボレーションで、実話に基づいたエコレザーとその商品の開発軌跡を30分にまとめた内容です。

一般の消費者の方からの反応はメーカーの我々にとって直に感じることは難しいのですが、その後のエコレザー製品の売り上げ増加と他社でも追随してエコレザーの使用に切り替えられた経緯を見れば、まずは大成功と言って良いと思います。

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熱い夏を通しての撮影でした。 大沢さんも平野さんも私も初めてのドキュメンタリー番組出演に興味半分心配半分でしたが、出来上がりは江口さんの切れの良いナレーションもあってで素晴らしい物になりました。

ディースタンスの皆さん、平野さん、大沢さん、お付き合い頂きありがとうございました! また、何か面白い楽しい企画で業界を盛り上げましょうね。


 
 
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